Our Work

Saint or Sinner?

St Andrews

Graphic Design
Traditional Advertising
PR
St Andrews Saints and Sinners

The Brief

The Old Course Hotel, recognised as one of the world’s leading resorts and home of the 17th fairway of the famous Old Course golf course, approached us for an advertising campaign that aimed to highlight the 5-star luxuries they boast as well as the health and well-being treatments on offer at their Kohler Waters Spa.

St Andrews
St Andrews

The Strategy

We styled a tempting campaign that challenged the prospective user to be a Saint or Sinner. Our aim was to create a unique engaging image that represented both luxury and well-being bridging the perceived knowledge gap. We wanted everyone to know that at St Andrews old Course Hotel they have their cake and eat it too.

St Andrews
St Andrews
St Andrews

The Results

Tactile, timely, locally inclusive, our campaign served as the backbone of their quarterly marketing activity –highlighting the unique experience of St Andrews its expertise, and generating rich, re-usable content in the form of stories and imagery.

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