Destination played an important role in both the rebranding, but also the delivery of the new and improved leisure park. We produced an exciting twelve-month campaign programme for DL1, as well as creating a new website, managing their social media channels and overseeing the brand’s PR.
DL1 now has a new, modern public image. It is engaging to a broader audience and has a much more polished brand image. The annual strategy has only been in place for a short while, but has already driven very positive change, including a noticeable increase in footfall, dwell-time and spending.
First let me be perfectly honest - I confess to loving brand strap-lines.
Over the years they have become an integral yet subtle backwash to my everyday life and I am not ashamed to admit it! However, I realise that they can, for some people, all too readily become an intrusion and a source of confusion?READ MORE