Destination played an important role in both the rebranding, but also the delivery of the new and improved leisure park. We produced an exciting twelve-month campaign programme for DL1, as well as creating a new website, managing their social media channels and overseeing the brand’s PR.
DL1 now has a new, modern public image. It is engaging to a broader audience and has a much more polished brand image. The annual strategy has only been in place for a short while, but has already driven very positive change, including a noticeable increase in footfall, dwell-time and spending.
In 2019, the continued demise of the high street as we know it is obvious.
Here at Destination, we strongly believe that the high street will never simply vanish, after all the urge to go to the shops will never fully diminish...READ MORE