Destination played an important role in both the rebranding, but also the delivery of the new and improved leisure park. We produced an exciting twelve-month campaign programme for DL1, as well as creating a new website, managing their social media channels and overseeing the brand’s PR.
DL1 now has a new, modern public image. It is engaging to a broader audience and has a much more polished brand image. The annual strategy has only been in place for a short while, but has already driven very positive change, including a noticeable increase in footfall, dwell-time and spending.
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It is becoming a little cliche in the current business climate to keep referencing how technology is advancing all kinds of industries.
It’s s also becoming a little predictable to emphasise the mass impact that technology is having on every job role, business or brand.
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