Chelmsford had multiple teams working on getting people to visit, work and live in Chelmsford, from the BID (Business Improvement District) who work with the local businesses, to the Council who ran a visit platform, to larger businesses such as The Chelmsford Racecourse or Essex County Cricket Club.
There was a need for one clear identity, which communicates life in Chelmsford – a fun, modern, vibrant & diverse City.
On the launch day the Chelmsford For You website had over 2000 unique views, and the social channels had gained over 100 followers in less than 12 hours. This has now developed organically to having over 1000 followers on Facebook and Instagram and our latest CM1STMAS webpage getting over 52,000 unique views over 2 months.
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Following the government announcement yesterday “People should work from home where they can”, here at Destination we have implemented our work from home action plan, that we have actually had in place and ready to roll out since the outbreak began in the UK.
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