The Brief
Robin Hill Country Park and Blackgang Chine, two popular family attractions on the Isle of Wight, sought a complete rebrand to revitalise their image and attract a wider audience. The parks aimed to refresh their branding, create a cohesive visual identity, and implement a full creative and digital marketing strategy to increase visitor numbers and strengthen their position as must-visit attractions in the region.
The Strategy
Our team began by conducting extensive research on the parks' target demographics, analysing their current brand image, and identifying opportunities for growth. We then developed a unified branding concept that highlighted the unique selling points of each park while maintaining a consistent visual language. This included designing new logos, updating colour schemes and refining typography. We also created captivating marketing materials, such as park leaflets, print ads, and billboards to showcase the parks' offerings and drive visitor interest.
Simultaneously, we launched a comprehensive digital marketing campaign that encompassed social media management, search engine optimisation (SEO), and pay-per-click (PPC) advertising.
The Results
The rebrand and integrated marketing efforts led to significant improvements in visitor numbers and online engagement for both Robin Hill Country Park and Blackgang Chine. Within the first year, the parks experienced over 20 million impressions via google ads with engagement up over 145,000. The revised branding and cohesive visual identity resonated with the target audience, leading to a 58% increase in website traffic and a improvement in overall brand awareness. The combined creative and digital marketing approach successfully repositioned the parks as top family attractions on the Isle of Wight, resulting in a positive return on investment and a lasting impact on their reputation.
Want to talk about what more we could do? Want to become our next big thing?
Call Us:
+44 (0) 20 71757 450
Email Us:
hello@wearedestination.com
