We will bring your destination to life through unforgettable and distinctive activations, creating emotional connections with your customers.
From planning, development, creative and management, we have it all covered for you.
We take pride in our ability to devise, develop and run exciting experiential events and promotional campaigns, sharing your destinations story and spreading the word to all who matter.
In this competitive marketplace, there is a lot of white noise to overcome. Destination identifies your USP, creates a buzz and helps you to develop targeted event objectives, concepts, themes and formatting to put you in pole position.
The first step in planning your event is to establish SMART objectives.
We start at the very beginning with the all-important question? “Why are you organising this event, and what do you hope to achieve?”
Knowing the key goals before planning your event, means you can ensure that every part of your event is optimised for success.
Setting quantifiable goals and outcomes of success will make it easier for you to ensure a successful event.
If you want your event to stand out, you need to choose a compelling theme that sets you apart from your competition. We will help realise a dynamic overall theme that will be an attention-grabber.
Even with the most amazing entertainment line-up or innovative immersive activity, you need to promote the event to get people through the door. Event promotion starts with the initial notice or page on your website, note in your newsletter or email to save the date, and then builds to include online and off-line publicity, media relations and on-going outreach to encourage registration.
Once you have decided on the concept, budget and timeline, it’s time to develop the master plan for delivery. Creating your event master plan will allow you to ensure every aspect remains on track.
How do you determine if the event was a success? Do you measure success by footfall, entries or even sales?
When you set your initial event goals and objectives, you must consider how you will evaluate the event to determine success.