Our Work

Outlet Shopping at the 02

Outlet Shopping at the O2

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Easter at The O2

The Brief

After a successful Christmas campaign, we were briefed to create an Easter OOH campaign, promoting Outlet Shopping at the 02 and all the great activities that are ‘All under one iconic roof’ for customers to enjoy during the Easter holidays.

Easter at The O2
Easter at The O2

The Strategy

The previous campaign copy needed refreshing for their ‘All under one iconic roof’ sheets (Shop, Dine, Play) by adding the word ‘Climb’ to promote Up at The 02. We also changed the focus on the Outlet Shopping campaign to promote the vast amount of retailers the outlet has to offer customers ‘Up to 70% 60+ brands’.

The studio refreshed the structural tent design through realigning the coloured lines, creating segments through the iconic tent to make the overall appearance look crisper and enhancing the tent's famous yellow pylons and white tent.

Easter at The O2
Easter at The O2
Easter at The O2

The Results

Eye catching, recognisable digital and print artwork seen on ads throughout TFL London underground, on billboards in the city and online. One of many projects for the year for this superb client! The O2’ ads across Easter delivered over 31m impressions during April.

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