The Brief
Flambards wanted to attract visitors and raise awareness of Flambards Theme Park in Cornwall. The primary goal was to draw both local and visiting tourists to the attractions, particularly during key holiday periods. We increased awareness of 'Value for Money' messaging. We positioned Flambards as a must-visit attraction in Cornwall.
The Strategy
We provided a full marketing and PR service to Flambards, including digital and creative aspects. Our strategy involved developing the existing brand for use across various materials such as leaflets, posters, and digital assets. We utilized both digital and outdoor advertising to enhance awareness of key events and communicate value-for-money messages. Our approach also included building relationships with key media outlets and organizing influencer and press visits to increase visibility. Additionally, we created a calendar of events designed to attract visitors during major holiday periods. To ensure a cohesive brand experience, we synchronized strong messaging and visuals across multiple platforms, including the website, social media, advertisements, and PR efforts.
The Results
Our ongoing PR efforts led to national coverage, positioning Flambards as one of the best value days out in the UK. Our digital marketing strategy included a comprehensive digital ad plan for both Meta and Google, supported by an engaging organic social schedule and regular e-shots.
Want to talk about what more we could do? Want to become our next big thing?
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+44 (0) 20 71757 450
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hello@wearedestination.com
