The Brief
Birdland wanted to attract visitors and raise awareness of Birdland in the Cotswolds. The primary goal was to draw both local and visiting tourists to the attractions, especially during key holiday periods. We positioned Birdland as a must-visit attraction in the Cotswolds.
The Strategy
We provided a full marketing and PR service to Birdland, including both digital and creative aspects. Our strategy involved developing the existing brand for use across various materials such as leaflets, onsite signage, and digital assets. We leveraged digital advertising to enhance awareness of key events and communicated value-for-money messages. Our approach also included building relationships with key media outlets and organising influencer and press visits to increase visibility. Additionally, we created a calendar of events designed to attract visitors during major holiday periods. To ensure a cohesive brand experience, we synchronised strong messaging and visuals across multiple platforms, including the website, social media, advertisements, and PR efforts.
The Results
Our ongoing PR efforts resulted in national broadcast coverage, including a live segment on BBC's The One Show, as well as countless pieces of national print and digital coverage. Our digital marketing strategy encompassed a comprehensive digital ad plan for both Meta and Google, supported by an engaging organic social schedule and regular e-shots. Additionally, our events attracted record numbers of visitors during key holiday periods.
Want to talk about what more we could do? Want to become our next big thing?
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+44 (0) 20 71757 450
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hello@wearedestination.com
