The Brief
We delivered outstanding success with this year’s Be Spooky Pop-Up Pumpkin Patch in Richmond, marking the largest pumpkin patch Be Richmond has ever hosted, welcoming over 900 visitors in just six hours.
Delivered through a fully integrated social, digital marketing and PR strategy, the campaign successfully brought the local community together, engaging schools, community groups and families, while also attracting visitors from other London boroughs and neighbouring counties. The result was a high-impact, feel-good event that positioned Be Richmond as a vibrant destination for family-friendly seasonal experiences.
The Strategy
The event was designed with Instagrammable moments at every opportunity, encouraging organic content creation and social sharing throughout the day. From colourful pumpkin displays to branded Halloween backdrops, visitors were actively encouraged to capture and share their experience online, extending the campaign’s reach well beyond Whittaker Avenue.
Local influencers were invited to attend and share their experience in real time, amplifying the event across social platforms and helping to reach new audiences through trusted, authentic voices. This influencer activity supported strong awareness beyond Richmond and reinforced the event’s appeal as a must-visit seasonal moment.
The Results
Key activity highlights included pumpkin carving workshops and face painting, which proved hugely popular with families and helped maintain strong footfall across all time slots. These interactive elements not only enhanced the customers time but ensured the event appealed to a wide age range, reinforcing its inclusive, community-first approach.
The scale of attendance and quality of engagement demonstrate the power of a well-executed, multi-channel campaign, combining activation, influencer amplification and digital storytelling. This activation stands as a clear example of how strategic planning, creative execution and community partnerships can deliver measurable success.
Want to talk about what more we could do? Want to become our next big thing?
Call Us:
+44 (0) 1392 757450
Email Us:
hello@wearedestination.com
