The Brief
To raise awareness and attract more visitors to The Headland, an iconic 5-star hotel and spa by the sea in Cornwall, through a targeted public relations campaign.
The hotel's objective was to showcase its unique offerings, rich history, and stunning coastal location along with its reputation for exceptional service and hospitality. The primary goal was to increase bookings and engagement by generating positive media coverage via traditional and digital channels
The Strategy
Our team conducted extensive research to identify the hotel's key selling points, unique offerings, and target audience.
We then developed a comprehensive PR strategy that included crafting compelling press releases, securing media placements in relevant travel and lifestyle publications, and leveraging the hotel's strong social media presence.
Additionally, we organised a series of exclusive events and familiarisation trips for influencers and journalists to experience the hotel's amenities first-hand, creating an emotional connection and generating authentic content that resonated with their audiences.
The Results
The sustained PR campaigns have led to a surge in brand awareness and media coverage for The Headland. Notable publications featuring the hotel included The Daily Telegraph, Conde Nast Traveller and Cosmopolitan, resulting in over 200 media placements in 2022.
Influencer partnerships reached over a million potential customers, driving an increase in website traffic.
This successful strategy not only boosted the hotel's visibility but also reinforced its position as a premier luxury destination in Cornwall.
Want to talk about what more we could do? Want to become our next big thing?
Call Us:
+44 (0) 20 71757 450
Email Us:
hello@wearedestination.com
