To raise awareness and attract more visitors to The Headland, an iconic 5-star hotel and spa by the sea in Cornwall, through a targeted public relations campaign.
The hotel's objective was to showcase its unique offerings, rich history, and stunning coastal location along with its reputation for exceptional service and hospitality. The primary goal was to increase bookings and engagement by generating positive media coverage via traditional and digital channels
Our team conducted extensive research to identify the hotel's key selling points, unique offerings, and target audience.
We then developed a comprehensive PR strategy that included crafting compelling press releases, securing media placements in relevant travel and lifestyle publications, and leveraging the hotel's strong social media presence.
Additionally, we organised a series of exclusive events and familiarisation trips for influencers and journalists to experience the hotel's amenities first-hand, creating an emotional connection and generating authentic content that resonated with their audiences.