The Brief
After a successful Christmas campaign, we were briefed to create an Easter OOH campaign, promoting Outlet Shopping at the 02 and all the great activities that are ‘All under one iconic roof’ for customers to enjoy during the Easter holidays.
The Strategy
The previous campaign copy needed refreshing for their ‘All under one iconic roof’ sheets (Shop, Dine, Play) by adding the word ‘Climb’ to promote Up at The 02. We also changed the focus on the Outlet Shopping campaign to promote the vast amount of retailers the outlet has to offer customers ‘Up to 70% 60+ brands’.
The studio refreshed the structural tent design through realigning the coloured lines, creating segments through the iconic tent to make the overall appearance look crisper and enhancing the tent's famous yellow pylons and white tent.
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