Robin Hill Country Park and Blackgang Chine, two popular family attractions on the Isle of Wight, sought a complete rebrand to revitalise their image and attract a wider audience. The parks aimed to refresh their branding, create a cohesive visual identity, and implement a full creative and digital marketing strategy to increase visitor numbers and strengthen their position as must-visit attractions in the region.
Our team began by conducting extensive research on the parks' target demographics, analysing their current brand image, and identifying opportunities for growth. We then developed a unified branding concept that highlighted the unique selling points of each park while maintaining a consistent visual language. This included designing new logos, updating colour schemes and refining typography. We also created captivating marketing materials, such as park leaflets, print ads, and billboards to showcase the parks' offerings and drive visitor interest.
Simultaneously, we launched a comprehensive digital marketing campaign that encompassed social media management, search engine optimisation (SEO), and pay-per-click (PPC) advertising.