The Brief
Christmas is the single biggest, and most competitive, trading period of the year. High cost of living presents an opportunity to attract cost sensitive Christmas shoppers. The brief was to raise awareness of Icon Outlet’s amazing value to drive footfall this Christmas shopping period.
The Strategy
Make your Christmas go further with up to 70% off over 60 superstar brands at Icon Outlet shopping. Develop a new video to be used on social and website, promoting outlet shopping at The 02. We had one month to shoot and edit the video to go live on 1st November.
The Results
An impactful, high quality Christmas video campaign which shows The 02 with a giant bow on it, presenting as a Christmas present, following on to show the incredible range of stores all under one roof, alongside the entertainment district with it’s wide range of restaurants and bars. Video campaign has led to an onsite activation of large Christmas presents by the famous golden staircase on entry into Icon Outlet and linking to the OOH static campaign.
Want to talk about what more we could do? Want to become our next big thing?
Call Us:
+44 (0) 20 71757 450
Email Us:
hello@wearedestination.com
