The Brief
Golders Hill Zoo - a beautiful, free-for-all, landscaped park and zoo - needed to stir up some excitement over its core branding. It wanted to inspire a new generation to know who they are, and what they believe in.
The Strategy
We recognised that at its core Golders required an accessible and practical brand that would resonate with vibrancy and inspiration. Our insight was to connect it’s prospective user with it’s unique offer.
The Results
Consistency of message and look and feel across all touchpoints was essential to the success of the rebrand. We created a concise copy treatment that combined a tantalising taste of a love of wildlife and an origin story of adoption. The brand is currently being rolled out across multiple local touchpoints and well-subscribed social channels. We are wanting to create a new dedicated microsite that will support full adoption.
Want to talk about what more we could do? Want to become our next big thing?
Call Us:
+44 (0) 20 71757 450
Email Us:
hello@wearedestination.com
