Golders Hill Zoo, a beautiful free for all landscaped park and zoo found itself in needed to stir up some excitement over its core branding. It wanted to inspire a new generation to know who they were, and what they believed in.
We recognized that at it’s core Golders required an accessible and practical brand that would resonate with vibrancy and inspiration. Our insight was to connect it’s prospective user with it’s unique offer.
Consistency of message and look and feel across all touchpoints was essential to the success of the rebrand. We created a concise copy treatment that combined a tantalising taste of a love of wildlife and an origin story of adoption. The brand is currently being rolled out across multiple local touchpoints well-subscribed social channels. We are wanting to create a new dedicated microsite that will support full adoption