The Brief
The backbone of the Paultons Park customer-facing digital platform is their website. Built, enhanced, and extended by Destination, this is the power engine for their ticketing, and main point of entry for customers, so needs to be agile and dependable. A recent development was when the client changed their payment provider plus added GooglePay and ApplePay facilities on the website.
The Strategy
Due to the scale of this project, it was split into three distinct parts – the integration of a new payment gateway; adding ApplePay; and adding GooglePay. Each came with its own set of templates to build into the system and styling options within the software. The integration had to cover general ticket sales plus a range of passes and their renewal and integrate with the BOS ticketing and capacity system being used at Paultons Park.
The Results
The full payment provider system and new methods to pay were live on the website before the start of the main summer season. At peak times, the site handles monthly figures of over 30,000 online transactions, 1.3 million plus page views, and over a quarter of a million users. It was positive to see that the website remained robust and had no processing issues after the payment provider was integrated and that sales increased following its introduction.
Want to talk about what more we could do? Want to become our next big thing?
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