Christmas is the single biggest, and most competitive, trading period of the year. High cost of living presents an opportunity to attract cost sensitive Christmas shoppers. The brief was to raise awareness of Icon Outlet’s amazing value to drive footfall this Christmas shopping period.
Make your Christmas go further with up to 70% off over 60 superstar brands at Icon Outlet shopping. Develop a new video to be used on social and website, promoting outlet shopping at The 02. We had one month to shoot and edit the video to go live on 1st November.