Destination CMS are delighted to confirm that they are now working in partnership with – White River Place in St Austell, to help support and develop the centre’s marketing and promotional activities.

St Austell located a whisper away from Cornwall's stunning south coast, and at the heart of Cornwall's finest gardens is home to White River Place, which draws its name from the St Austell River (known locally as The White River). The centre boasts over 150,000 sq feet of shopping and public space – home to a wide and varied selection of retail outlets, cafés, restaurants etc plus a gym, multiplex cinema and extensive car parking. St Austell is rapidly becoming a destination in itself transforming from a once industrial centre to a pleasant town and surrounding area attracting locals, visitors & tourists.

Opened in 2009, White River is now owned and run by the Ellandi Group, who have a large portfolio of prestigious shopping & retail centres throughout the UK.

Matt Baker, Destination CMS's Deputy CEO comments,

"Working with White River will be an exciting challenge – it's a privilege to be engaging with what is already a very successful shopping and leisure destination but we are confident that we can provide extra clout to their marketing efforts through a carefully tailored and creative programme of PR, Social Media & Event services, managed on the spot by our locally based teams."

Exeter based but serving the entire UK, Destination CMS are rapidly becoming leading UK specialists in place and destination marketing, working with a wide variety of shopping centres, malls, retail parks, visitor attractions and other public facing venues. Their particular expertise centres on their ability to offer clients a joined up strategic approach to gaining and keeping footfall, backed up with really effective creative, digital and web-based services.