‘Threads’, is the new text-based social media platform on the block.
Recently released by Meta, the parent company of Instagram, it managed to surpass 10 millions users in just seven days, yep only seven days! Compared to other new social media channels this is pretty impressive. It took Instagram 355 days to reach the same number, and took Twitter 780 days to make it that far. The app, which is designed to rival Elon’s Twitter, offers a separate space for real-time updates and public conversations. It is built on the premise of open, interoperable social networks, which Meta believes will shape the future of the internet.
Threads allows users to share text updates, photos, and videos up to 5 minutes long, with posts limited to 500 characters. The app integrates seamlessly with Instagram, allowing users to log in with their Instagram account and carry over their username and verification. It also includes safety features such as the ability to control who can mention or reply to you, and the option to block, restrict, or report profiles.
The platform is yet another opportunity for businesses to increase their visibility for their brand. Now is the time to act so that you can take advantage of the hype surrounding the app. When more big brands get on board it will become increasingly more difficult to beat the dreaded algorithm.
Critics have raised privacy concerns about Threads, as it can collect a wide range of personal information. However, Meta has emphasised its commitment to user safety, enforcing Instagram’s community guidelines on Threads and providing tools to control interactions.
Threads has the potential to change the social media landscape by promoting open, interoperable networks. This could accelerate the pace of innovation and experimentation, allowing developers to build new features and user experiences that can easily plug into other open social networks. As a result, Threads could play a crucial role in the future of online platforms, offering users more control over their online experiences and promoting a decentralized approach to social networking.
Watch this ‘Thread’