Every now and then a story takes the world by storm, it just so happens this time team we were the ones telling the tale!
Boards trodden by Shakespeare yes, the great Bard himself, have been discovered under the floor of the medieval guildhall. St George's is the oldest working theatre in the UK, dating back to 1445. Back in 1593, the Black Death was running amok in London and all the city’s theatres were closed in a bid to contain the contagion. The Earl of Pembroke’s Men, with Shakespeare among the troupe of actors, decamped to King’s Lynn to put on a season of plays at the Guildhall.
As part of a major re-development plan to secure the theatre’s long-term survival and make it a cultural hub for the town and wider communities, the council brought in an architectural historian to survey the entire site.
During his inspection he identified the 600-year-old oak floorboards hidden under the modern floor. Roughly the size of a tennis court, the boards are believed to be the only surviving stage from William Shakespeare’s time that he is recorded to have performed on.
We launched this story across the global BBC network from where it travelled at breakneck speed around the globe!
Just to name a few so far: BBC Breakfast News, R4 Today Programme, 5 Live, ITV National News, New York Times, The Times, The Telegraph, The Guardian, The Daily Mail, Mail Online, BBC R4 Today Programme, AOL, Lynn News, Eastern Daily Press, Radio West Norfolk, KL1 Radio and Planet Radio.
We achieved coverage in America, Canada, Italy, Spain, Poland, Romania, Australia, and Singapore.
If you’re looking for a PR team to take your destination global get in touch.
Photo Credit BNPS