The ICON Outlet Shopping Centre at the O2 approached us to develop their 2022 Christmas Campaign.


We were tasked with creating a campaign that would capture the imagination of the target demographic in a compelling cinemagraphic style.


We decided to go with a campaign that would land the location of the ICON as there is still an issue with awareness of the centre even being in one of the most recognised landmarks in the world. From storyboarding to final cuts we delivered an industry leading campaign that will drive footfall this festive period.


The campaign “Christmas is bigger when you shop at the O2” was created to resonate with the public at a time when expendable income is being challenged. The underlying message being that you can get more out of Christmas if you shop at ICON.


A best in class advert that most certainly lands the location and the offering.