Destination has acquired Flamingo Marketing as part of an ambitious growth plan to further expand its services in the leisure and tourism sector.
With offices in Exeter, Cheltenham and London, Destination is the market leader in providing managed marketing solutions and services for destinations and brands across the UK.
The acquisition of Flamingo Marketing significantly strengthens Destination’s PR operations and provides additional services for both existing and new clients.
“We’re delighted to have welcomed Flamingo into the Destination family and are excited to be expanding our brand with the addition of some highly experienced and hugely creative new personnel,” said Destination CEO Matt Baker.
“By combining our existing in-house expertise with that of Flamingo’s I believe we’ve created an unbeatable combination of complementary skillsets that will deliver a fully integrated marketing strategy for our clients; old and new,” he added.
As part of the acquisition, Destination has opened a new PR office in Newquay, where Flamingo Marketing was based.
“After 14 years of building Flamingo Marketing into a leading PR and marketing specialist for visitor attractions, this is an exciting growth opportunity to build on our extensive industry experience and take it to the next level,” said Flamingo Marketing’s founder Nikki Smith.
“We have a proven track record of delivering amazing coverage and always exceeding clients’ expectations.
“By joining together with the fantastic team at Destination we can now provide a truly comprehensive, first-class service which utilises all platforms to deliver measurable, integrated and eye-catching results,” she added.
The acquisition is part of Destination’s ambitious growth strategy to become the UK’s leading fully integrated marketing services provider for retail, leisure and tourism.