The Brief
After a break from bus advertising during the pandemic period, Elmsleigh decided to return to using this medium in their marketing strategy for 2023, booking a mix of streetliner and bus rears for a spring/summer campaign. The brief was to make the ads simple but striking, and to create brand awareness and recognition.
The Strategy
Aiming to build on the creative elements of a spring campaign for Elmsleigh, the ads were designed to reinforce the animated website banners, in-centre posters, social media promotion, and digital marketing for the shopping centre. This was also conveyed via a seasonal look book online.
The Results
Eye-catching, colourful ads, featuring top anchor brands aim to draw people to the centre and convey the fashion-led message. Campaign figures are not yet available but statistics suggest that, on average, 54% of adults age 15-34 see bus advertising each week, with bus advertising reaching over 48 million adults over a typical two-week period.*
*source: Global
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