To provide The Brunel Shopping Centre in Swindon with their first Halloween event. To cover up an unused unit and provide a positive installation and space. Completely open and free for children to enter and play in, with free activities in the build up to Halloween.
We designed a Halloween Pumpkin Patch Pop Up to go into the vacant space in the Shopping Centre. This space was then hand built by our team who spent 2 days installing, as well as arranging 300 pumpkins in the open space!
After the space had been covered in autumn leaves, hay bales and hanging ghouls, it was then activated with free events and entertainment for children. From creepy walkabout acts that roamed the centre and ‘scared’ passer’s by, to pumpkin crafts for children to carve and decorate their own pumpkins for free and take home!
The fabulous space was also supported by an Augmented Reality trail around the Shopping Centre. Starting and ending in the pumpkin patch, and trailing round 8 shops, the public had to simply scan the QR codes to ‘release’ the virtual spooky beats, including Bony Tony!