The ICON Outlet Shopping Centre marketing team approached us for support with their creative asset development. We were tasked with taking the current brand assets and developing a Summer Sale Campaign, which needed to both inspire and delight customers.
We evolved the current creative to bring it in line with a more ‘summer’ look and feel and created a considerable suite of comms, which were rolled out simultaneously across all platforms, from social posts to door drops to billboards.
The campaign creative created an identity for ICON. Therefore it was then re-developed to work seasonally into the Autumn campaign and then Winter/Christmas campaign, giving the 2020 comms a distinctive look and feel which could only be related by to The ICON Outlet.
We are now working on the 2021 creative campaign, which we hope will inspire, delight and excite the patrons of The ICON Outlet Shopping Centre.