In the beginning...

Formerly known as Feethams Darlington, the management team were looking to replenish and reinvigorate their leisure park. They wanted fresh branding, a new feel and a full calendar of events, that not only made the complex enticing, but also improved awareness and effectively marketed the new brand.

Sector
Retail
Service
Digital
Creative
Events
Social
PR
Brand Ambassador
Location
Darlington
DL1
Film Food Fun
Film Food Fun

The Expedition

Destination played an important role in both the rebranding, but also the delivery of the new and improved leisure park.

DL1 Solutions
DL1
DL1
DL1

We produced an exciting twelve-month campaign programme for DL1, as well as creating a new website, managing their social media channels and overseeing the brand’s PR.

DL1 Digital Media
DL1 Mobile

The Destination

DL1 now has a new, modern public image. It is engaging to a broader audience and has a much more polished brand image. The annual strategy has only been in place for a short while, but has already driven very positive change, including a noticeable increase in footfall, dwell-time and spending.

Be our next big thing...