Formerly known as Feethams Darlington, the management team were looking to replenish and reinvigorate their leisure park. They wanted fresh branding, a new feel and a full calendar of events, that not only made the complex enticing, but also improved awareness and effectively marketed the new brand.
Destination played an important role in both the rebranding, but also the delivery of the new and improved leisure park.
We produced an exciting twelve-month campaign programme for DL1, as well as creating a new website, managing their social media channels and overseeing the brand’s PR.
DL1 now has a new, modern public image. It is engaging to a broader audience and has a much more polished brand image. The annual strategy has only been in place for a short while, but has already driven very positive change, including a noticeable increase in footfall, dwell-time and spending.