THE BRIEF

To utilise budget awarded through the return to the high street fund to the Chelmsford BID to enliven the streets of the city.

Sector
Retail
Service
Social
Creative
Events
PR
Brand Ambassador
Location
Essex

THE STRATEGY

To coincide with October half term and Halloween, Chelmsford For You, in partnership with Chelmsford City Council staged a ‘Monster Invasion’ throughout the city centre. The centre pieces of the fun were giant monsters located at six key locations throughout the city centre to form a striking display designed to brighten up the Autumn streets, create excitement and become a talking point for residents and visitors alike.

Chelmsford
Chelmsford
Chelmsford Monsters

THE RESULTS

The campaign was a huge success with an increase in footfall in the city of over 50,000 in one week year on year. The campaign had a huge online following and impact. The success of the campaign was obvious as the client booked next years Invasion before this years was even over!! Marc Miller from the BID said “Just a quick message to say congrats on the monsters! I think you did a brilliant job and it’s definitely brought a real buzz to Chelmsford. I personally know a shedload of people who’ve engaged with it online and in person, and it’s without doubt one of the most popular and positive things that has happened to Chelmsford”